Dr. Short Sale Seminars
Toll Free
(800)303-4400
Local
(727)815-7800
Fax
(727)815-7522
Email
dick@dicksells.com
| Best Place To Market Our Seminars | ||
| Type of Advertising | Examples of This Type Advertising | |
| 1. |
Local Print |
Community Newspapers - Subdivision Newspapers - Free Publications such as real estate magazines and coupon books |
| 2. |
Direct Mail |
Select communities where there was either new construction of a lot of sales in 2004-2006 |
| 3. |
Internet |
Email blitz. This requires a company with access to email database and can also be sent to communities email asking them to submit to residents |
| 4. |
Major Newspapers |
This can get a bit expensive, but normally with good results. You will need to advertise two to three weeks prior to the event and then till the event. |
| 5. |
Cable TV |
We have found that in most markets that this type of advertising can be effective. Cost of production and spots is the issue. |
| 6. |
Foreclosure List |
You can sometimes find a service that offers this list of recent foreclosure filings or you can go to the court house and get your own. |
| 7. |
Pre Foreclosure List |
There are a few companies out there that are doing soft pull credit reports and they offer a list of people that are 60 or 90 days late on their mortgage |
| 8. |
Flyer Inserts |
You can design a flyer and have several thousand printed and have them inserted in direct mail publications such as Red Plum and others |
| 9. |
Web Sites |
You can always advertise on your web site and you will pick up a few based on the number of hits that your site gets. |
| 10. |
Agents Word Of Mouth |
Agents are telling their clients to tell their friends. Calling past clients and telling them about the seminar and asking them to tell everyone they know |
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We have some sample ads on the website. Just click on the button to see. We are also in the process of developing a 10 second TV Commercial and a 30 second TV Commercial that will be available by May 2010. Since we don't do the advertising ourselves, the above list is based on what our clients have told us that they have used over the past 3 years. We have been told that the best results for the least amount of money has been # 1 and # 2 above. This is because this is target advertising and it seems to work best if your on a budget. We have found that you should get 40-60% listings from those who attend. Some come for their Realtors, some are Realtors, some are looking to buy and they want to know what to expect. If you have 1,000 people (couples counted as 1) then you should get 400+ listings and if you look at a closing rate of 80% (which is on the conservative side), then you should close 320 properties. Do the math. Will the seminar make you money? |
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